Physician Branding

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Trial by media - Turning physicians into villains

Media can damage physicians' reputations before investigations end. Explore how public accusations affect their identity, mental health, and trust in the profession.
Nov 3, 2024
6min read

How should physicians price themselves accurately for industry consulting?

Physicians often face uncertainty negotiating consulting rates or terms. Learn strategies to determine fair value, build leverage, and approach consulting confidently.
Oct 31, 2024
8min read

Personal branding trumps business brands for maximizing ROI

Discover why personal brands outperform business brands and how leveraging yours can organically boost trust, engagement, and long-term ROI.
Oct 1, 2024
5min read

You don't need to post every day to be successful

Posting daily on social media doesn’t guarantee success. Learn why a strategic approach that delivers value to your target audience is more important.
Oct 1, 2024
5min read

Do physicians need a brand?

With more physicians leaving medicine, building a strong personal brand is crucial to stand out and secure opportunities in a rapidly evolving healthcare system.
Oct 1, 2024
5min read

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