Iris
See and be seen
If you're aiming to boost your career or scale your business, it's impossible to grow if nobody can see you.
Marketing and selling in healthcare isn't easy. This 2 day virtual bootcamp will give you the knowledge and tools to create your compelling message.
Let's get your brand out into the world and working for you.
Next Available Spaces
Location
Marketing can be intimidating and expensive
Many businesses fail because they don't understand their market. They haven't got a clear view of their customers or competitors and as a result they're not developing the right products or promoting them effectively.
Healthcare has the added complication of regulations, professional standards and ethical considerations.
Of small and medium businesses don't have a marketing plan.
Is the cost to create a businesses marketing strategy, logo, brandbook and website.
Iris takes the pain out of marketing
This intensive two day bootcamp is designed for anybody who needs to boost their presence or brand in the healthcare industry.
Startup founders, small business owners, clinicians and healthcare leaders all benefit from increasing their ability to promote themselves or their businesses.
This program rapidly sets you up to hit the ground running and saves you huge time and financial outlay that usually comes with increasing your visibility.
What will you cover?
Understand yourself
Explore your core values, purpose and drivers that make you do what you do every day.
Analyse the market
Learn how to carry out effective market research and analysis. Identify your customer personas and know where you can reach them.
Develop a strategy
Create a comprehensive marketing strategy including channels, content plans, brand guidelines, budget and more.
Know the problem
Defining the problem that you, or your product is solving and how to leverage this understanding to enhance your marketing.
Create your brand
Design your color schemes, fonts, tone of voice, and more. Having a consistent and compelling image is a key step in boosting brand recognition.
Execute and measure
Get key tips about how to apply all of your work and get your brand in front of your audience. Learn how to measure impact, so you know what's working.
"Your brand is what people say about you when you're not in the room"
Jeff Bezos
Meet your instructors
Our experts are passionate about making healthcare better and have innovated and led healthcare businesses for decades. Accelerate your success with our experience.
Olivia Morris
Olivia specializes in building strong organizations and trusted brands in healthcare. She advises companies as a marketing consultant and is a sought after high performance specialist.
She has been an entrepreneur for over 20 years and has built multiple healthcare businesses. She is also a physicians wife and devoted physician advocate.
Being deeply familiar with the unique needs of healthcare, she knows exactly how to market and sell in the industry. Her techniques have already been proven effective by multiple previous clients.
Dr David Morris
David has practiced medicine, been an executive leader in large corporate environments and built companies for over two decades
He has shaped products to meet the needs of clients and successfully won tenders worth over $300million with some of the largest companies including Google, PayPal, Pfizer, JP Morgan and more.
David can help you to position yourself successfully to clients, how to sell in writing and during pitches. He excels at taking complex challenges and find the simplest way to solve it.
Our experts are trusted by leading organizations
Are you ready to start growing with Iris
Join us for this two day experience where you'll learn everything you need to know to grow your brand in healthcare.
Get your mindset right and position yourself to sell to decision makers in your space.
FAQs
If you have questions or to want to know how the program will meet your specific needs, please schedule a call to discuss our programs.
This program includes the following:
- 2 day virtual bootcamp with a maximum of 15 spaces. This small group environment allows us to provide maximum impact for each participant.
- Comprehensive workbook to guide you through the process and beyond.
- 1 hour 1-1 marketing consultancy with Olivia to get expert feedback and advice on your brand and marketing strategy.
- Access to an exclusive Slack group following the event so you can connect with your community, support each other and expand your network.
The event takes place over two days, from 9am - 4pm ET, with one hour for lunch and two short breaks.
Occasionally the sessions do run overtime so we recommend allowing for this in your schedule.
This program is designed for everybody who want's to grow their own brand, or is building a business in the healthcare industry.
Whether you're an clinician, healthcare founder or working in marketing in healthcare, this program will set you up to tackle the unique challenges and maximize your impact.
This program uses tried and tested marketing principles, which have been fine tuned by our experts over years of building businesses and helping others do the same.
Other clients who have used these methods see significant results including growth in reputation, following, customers and substantial financial returns.
Many other programs or courses which propose to improve your brand or marketing are merely templates to follow in order to grow your social media following. The result is you will build a brand that's not authentic to you, will frustrate you and ultimately does not work in today's world.
This program is designed around you, what you are and where you want to get to. We promote authenticity and building a strategy that you can manage with all of your other commitments. You're here to build a brand, market what you've got, not become a slave to writing posts!
Finally, many programs don't understand the nuances of healthcare or clinical professionals. There are regulatory, professional and ethical considerations that must be considered when building in healthcare. It can be done, but you must be aware of the boundaries or mitigations to put in place as you build your brand. We cover this throughout the program and ensure you're prepared for every eventuality.
In order to participate in this virtual program, you must have a computer that is compatible with Zoom. We suggest that you download and test Zoom in advance of the event.
You should try to have a camera and microphone in order to fully interact with the group and instructors.
In order to maximise your outcomes, we recommend that you have a quiet, comfortable space.
We will send your workbook and anything else required in advance of the event.
If you’re unable to attend your planned sessions, we’ll provide you with information on the next available bootcamp. Your success is important to us, and we’ll work with you to find a solution that fits your schedule.
The next Iris starts on
September 27, 2024
09:00 ET
Upcoming Iris Programs
If you want to book for a future date of this program, you'll find our calendar below. Spaces fill up fast so book your space today to avoid disappointment.
2 Day Bootcamp: 9am - 4pm ET on Friday 27 and Saturday 28 September 2024
2 Day Bootcamp: 9am - 4pm ET on Friday 25 and Saturday 26 October 2024
2 Day Bootcamp: 9am - 4pm ET on Friday 29 and Saturday 30 November 2024
Schedule a Call
Our team will be happy to discover your requirements and discuss how we can support your specific needs.